In the competative landscape of personal injury attorneys, paid search is become extremely expensive. Therefor, in order to maximize real, organic content, Lexlee turned to a Redstick-developed Wordpress blog to allow for the generation of relevant safety resources and injury-related content. With the assistance of Lexlee's SEO expert, Megan Hargroder, we built a solid foundation for Lexlee to build upon and engage her audience using organic, less expensive means.